The Dream
The Dream
Make Dreams Come True
Brand Promise
Mission
To Make Dreams Come True
We are a mission-driven business that is required to deliver results, in order to make more dreams come true.
Vision
To Be the BEST!
Our unique success is based on Caring for and Cultivating People, Delighting Customers, and Growing Responsibly.
We align to our values and our vision to preserve and strengthen Our Culture.
Strategy
Make DREAMS come true by providing the most Inviting, Easy and Safe tire and wheel purchase and service experience in the world.
Mr. Halle
Brand Dimensions
Can Do Attitude
It is our people’s attitude that makes Discount Tire a magical place to work and do business. We are passionate about having fun, giving our best, working safely, and sharing in each other’s success. We care about doing the right thing, we are empowered to do so, and have fun doing it. This is why we are happy people with Can-do-attitudes. We know our customer’s time is important, so we do things right, and we do them with a sense of urgency. We know every day we must earn the right to call them our customers. It is our people that keep our customers coming back time and time again.
Trusted Experts
We are unique in that all we do is tires and wheels. We are the industry’s experts. We are well-trained and believe in what we do. For us, doing the right thing for the customer every time means engaging our customers to understand their true and immediate needs, empowering them with expert advice that is in their best and safest interest, and providing the highest quality service work. We back our products and services with hassle-free warranties. We know we have earned our customer’s trust when they give us their keys and say, “do whatever you think is best.”
Low Prices, More Choices
The company’s name is a promise for Low Prices. We also offer the widest selection of quality product from the most affordable to the highest performance. We make sure we have products our customers want when they want them. We know it is price, selection, and convenience that gets people in the door.We are different from our competitors because we provide the widest selection of products and provide Low Prices on all the products we offer. No matter what product we sell, it is a great deal for the customer.
Unexpected Experience
It is an easy thing. We treat people how we want to be treated. The experience starts with our Trusted Experts with Can-do-Attitudes, Low Prices, and More Choices. It is sealed with our clean stores, free services, and hassle-free after service support. This is our service experience we use to create peace of mind and delight each of our customers. An experience that our customers have come to trust and confidently refer to their family and friends.We are different from our competitors because we inspire our customers with an unexpected experience simply by treating people how we want to be treated.
Three Core Fundamentals
Earn the Visit
Earn the Visit is how we engage with a customer on the phone, while following the principles of CES. We are ready to listen carefully, build a relationship, and keep our customers safe. We empower the customer with enough of the right information to earn their trust and gain their commitment to visit us in the store or make a purchase.
CES
Our Customer Experience Strategy (CES) allows our salespeople to be customer focused, not sales focused. This is demonstrated by showing that you care about your customer, find out how you can help them, make recommendations that meet their needs, and empower them to make decisions that are in their Best and Safest interest.
PSE
The Perfect Service Experience is our guide to leading championship winning teams. To effectively execute The Perfect Service Experience, the foundational Puzzle Pieces must be in place:
- Recruiting, Training, Coaching & Mentoring
- Clear Roles & Expectations
- Right Number of Qualified People Scheduled
- Environment Ready (5S)
Our Values
4 Puzzle Pieces
We must: recruit, train, coach, and mentor the right people, set clear roles & expectations, schedule the right number of qualified people, and have our environment ready to serve.
The better we manage these 4 foundational pieces, the higher the level of strategy execution we achieve and the more wins we will earn.
Continuous Strategic Improvement (CSI)
We stay engaged with CSI by innovating and improving our fundamentals to ensure that we remain competitive into the future.
Gauges
Happy Employees, Happy Customers
We believe that in order to have Happy Customers you must have Happy Employees. The gauges provide us insight into how well we are doing against our standards of creating happiness.
Sell More, Sell Better, Manage Expenses
Sell More and Sell Better and Manage Expenses: This “AND” Statement means we cannot just focus on one of these. They need to live together.